What is Wide Format Printing (And Why You May Need It)

January 17, 2024

wide format printer printing multicolor paper

Not every print job can be accomplished on an 8.5″ x 11″ piece of paper. When it comes to tackling a big task or showcasing your brand in a larger-than-life format, wide format printing is the solution.

What is wide format printing? This blog answers this question. Additionally, we’ll explore the benefits it offers across multiple industries, allowing you to discover how this technology has the power to revolutionize your printing experience. 

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What is Wide Format Printing?

Wide format printing, also known as large format printing, refers to the process of printing on a larger scale compared to standard printers. Using advanced printing techniques, wide format printers can produce high-resolution prints on a variety of materials, including paper, vinyl, fabric, and more. Able to create prints up to several feet wide, wide format printers provide businesses with the opportunity to explore print jobs that would be otherwise impossible with a standard printer. 

Benefits of Wide Format Printing

1. Increased Visibility

Wide format prints are attention-grabbing and can effectively capture the attention of potential customers. Whether used for banners, signage, or promotional materials, these prints stand out and make a lasting impression. 

2. Versatility and Customization

Wide format printing allows for creativity and flexibility in design and printing options. Businesses can choose from a variety of materials, finishes, and sizes to suit their specific needs. This versatility makes it ideal for a range of applications, including retail displays, trade show booths, vehicle wraps, and more. 

3. Cost-Effective Advertising

Compared to traditional advertising methods, wide format printing offers a cost-effective solution for businesses to promote their products and services. With the ability to produce larger prints in-house, businesses save on outsourcing costs and have more control over their campaigns. 

Different Industries That Leverage Wide Format Printing

Two construction workers on a job site discussing the blueprints that were printed using wide format printing.

Industries that rely on clearly printed blueprints can count on wide format printing to get the job done.

There are many different industries that can utilize the benefits of wide format printers with great success. Here are a few use cases for this technology: 


Wide format prints are commonly used in retail settings to attract customers and promote products. Whether it’s a captivating window display or eye-catching signage, wide format printing helps retailers stand out in a crowded marketplace. 

Real Estate 

The real estate industry utilizes the power of wide format printing to showcase properties for sale or rent. Large posters, floor plans, and outdoor signage helps potential buyers visualize their future home or investment. 

Architecture and Engineering 

Professionals in the architecture and engineering fields rely on wide format printing to produce detailed plans, blueprints, and architectural renderings. The ability to print large-scale documents allows for clear visualization and collaboration among team members. 

Events and Trade Shows 

Wide format printing is an essential tool for event organizers and exhibitors. From booth backdrops to banners and directional signage, these prints help create a professional and engaging environment for attendees. 

And More! 

Wide format printing provides immense value in various industries, including hospitality, healthcare, education, entertainment, government, and more. From stunning wall graphics in hotel lobbies to educational displays in classrooms, wide format printing allows businesses to enhance their messaging and create immersive experiences for their audience. 

Harness the Power of Wide Format Printing for Yourself!

With its eye-catching appeal, versatility, and cost-effective nature, wide format printing has become an indispensable tool for businesses across various industries. Copy Systems Inc. offers cutting-edge wide format printing solutions that empower businesses to effectively showcase their products, services, and brand identity. Whether you need large-scale signage, promotional materials, or architectural renderings, wide format printing is sure to leave a lasting impression on your target audience. Embrace this technology and let Copy Systems Inc. help you stand out from the competition. 

To learn more about wide format printing solutions, reach out to our team today!

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